After owning Tru-Nut for over 9 years now, one of the things that has continuously struck me are the unnecessarily high (in my opinion) prices for healthy food, and the idea that in order for something to be healthy, it must be expensive, or at least higher priced. Knowing what I know about this industry, consumers should not have to pay what they do for high quality food. There are many reasons why this happens (few legitimate, in my opinion) but I can assure you that it is possible to produce and sell high quality, healthy food for a price that can be paid by anyone. One of my goals when we started selling to Dollar Tree is to prove that it could be done, you can sell healthy food for $1.25. In addition, I want to remove the stigma that if it’s not purchased at a high-end grocery chain, it isn’t healthy or “good for you”. We don’t alter our formula for the product sold in Dollar Tree, it’s the same that you would purchase anywhere else. I take a lot of pride in that. I really want healthy food to be attainable for everyone. As Americans, I feel like we have decided to settle for low quality food unless it’s priced high. That does not have to be the case, but it’s going to take a change in mindset from consumers, in addition to demanding better from the places you shop and from your favorite food brands. I encourage my fellow healthy food producers to think about this, how you can get your products in everyone’s hands and not just those who shop at Whole Foods. And yes, we still make a good profit selling healthy Powdered Peanut Butter at Dollar Tree for just $1.25. Thank you for reading!